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Apollo society logo
residency
Turn Your BUILDING Into a Destination
A performance-driven activation platform for Class A buildings.
Increasing foot traffic, tenant retention, and asset visibility with zero CapEx.

TRUSTED BY LEADING NYC BRANDS AND OPERATORS

SPACES ARE COMPETING FOR ATTENTION​

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Underutilized amenity spaces

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Declining office utilization 

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Increasing pressure on tenant retention

Buildings that create experiences outperform those that only provide space​
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THE CONCEPT

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Apollo Society transforms underutilized space into a high-value experience,

with integrated activation system  not standalone events.

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HOW  IT WORKS

DRIVE FOOT TRAFFIC

Transform underutilized spaces into high-impact destination environments
 

  • curated visitors per activation

  • High-value audience

  • Press, broker, and social visibility

  • Converts buildings into local cultural hubs

TENANT PROGRAMMING

Recurring CULTURE & wellness programming that increases engagement and satisfaction
 

  • Weekly/monthly sessions (yoga, breathwork, meditation)

  • NPS tracking and satisfaction measurement

  • Supports return-to-office and tenant retention

CORPORATE WELLNESS

Structured programs for tenants delivered directly within the building.

  • Custom programming for corporate teams

  • Employee benefit without internal buildout

  • Supports premium positioning and rent justification

  • Creates new revenue opportunities

IMPACT ON BUILDING PERFORMANCE

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Increases tenant retention and renewal likelihood

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Strengthens leasing narrative and broker positioning

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Activates underutilized spaces into high-value environments

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Drives incremental revenue through programming and partnerships

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Enhances Class A differentiation in competitive markets

A GLIMPLE TO OUR WORLD​

We have a rich portfolio working with word-renown spaces, compannies and brands on signature wellness activations.

EDGE OBSERVATORY DECK MORNING BREATHWORK

ERNST & YOUNG

CORPORATE OFFSITE

NEUE HOUSE

WELLNESS PUBLIC TALKS

OTHERSHIP

COMMUNITY ACTIVATIONS

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WHY IT WORKS
 
  • Tenant Retention:  supports renewal and reduces churn risk
     
  • Zero CapEx: no buildout, staffing, or equipment required
     
  • Measurable ROI:  NPS, foot traffic, and engagement metrics
     
  • Leasing Advantage:  differentiates the building in competitive markets
     
  • Revenue Generation:  unlocks new monetization opportunities
     
  • Visibility: content, press, and cultural relevance
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HOW IT RUNS
 
  • You provide space
  • We handle execution
  • Flexible commercial model

     
ENGAGEMENT MODELS
 
  • Activation Residency: 1-14 days immersive pop-up
  • Recurring Programming: weekly/monthly tenant engagement
  • Corporate Wellness: custom programs per tenant

    Engagements are structured to align with building marketing and amenity budgets. Flexible pricing models support pilot activations, recurring programming, and tenant-specific initiatives.
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Activate Your Building.
Turn your space into a living experience.

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