OUR STORY
We are a blueprint for high-vibrational living
We build communities, with experiential wellness as our medium to recalibrate the nervous system, reignite curiosity, and return you to the art of feeling fully alive — in your body, your relationships, and your purpose.
Wellness-first Approach
Community that nurtures mind, body, and belonging.
Emotional Resonance
We create feeling, not just events.
Cross-industry Experience
From VCs to wellness pros to artists.
Latinx & Women-led
Culture-informed, inclusive, and bold.
OUR BASICS
BLUE ZONES APPROACH
We bring the proven principles of the world’s longest-living communities into the heart of urban life. Through movement, connection, and intentional rituals, we help New Yorkers cultivate longevity, vitality, and deeper well-being.
80% RULE
Stop eating when you’re 80% full
WINE AT 5
A glass a day with friends or food
PLANT SLANT
Eating more plant-based meals
BELONG
Finding a faith-based community
RIGHT TRIBE
Surrounding yourself with a healthy social circle
LOVED ONES FIRST
Centenarians put family first
MOVE NATURALLY
Moving without thinking about it
PURPOSE
Knowing your “why”
DOWN SHIFT
Finding moments to decompress
OUR TEAM
MARINA SUKHOVA
MARKETING & STRATEGY, co-founder
Drives strategy, cultivates partnerships, oversees operations, and shapes the company’s culture.
SOFYA KRASNAYA
CREATIVITY & PLANNING, CO-FOUNDER
Leads the brand’s experiential vision and aesthetic language across all touchpoints.
Roberta Werthein-Rubinov
BUSINESS DEVELOPMENT, Co-FOUNDER
Builds and nurtures strategic relationships with aligned brands, founders, investors, and collaborators.
Lyubov Rybakova
ART DIRECTOR